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Home » The Indian Tribal / Achievers » Odisha Livelihood Mission Providing ‘Sweet’ Life To Koya Tribals

Odisha Livelihood Mission Providing ‘Sweet’ Life To Koya Tribals

If you like your desserts, then Maa Gayatri SHG’s chocolates are a must-try. Niroj Ranjan Misra takes a nibble as he hears the story of 10 tribal women who are successful entrepreneurs now

December 4, 2022
The Indian Tribal Report | Odisha, Chocolates Business

Desserts Made By Tribals Of An SHG In Odisha

In a small village of Kalimela Block in Odisha’s Malkangiri district, life has changed for several women — with just a little bit of chocolate.

Farm Colony’s women had been impoverished, dependent on a sporadic income from labour and seasonal farming. A group of 10 Koya tribals then decided to form the Self Help Group (SHG), Maa Gayatri.

After a couple of years of failure, the state-run Odisha Livelihood Mission (OLM) gave them a better sense of direction and an achievable objective for their collective efforts. They began making chocolates under the aegis of OLM.

“We hired a trainer from Berhampur, Ganjam, for a two-week course in making chocolates,” Rosalin Dash, OLM project manager for Kalimela, says with a smile. “Now, their business props them up during financial emergencies.”

The Indian Tribal Report | Odisha, Maa Gayatri SHG’s chocolates are a must-try

Odisha Livelihood Mission promoted the SHG and soon, the tribals were making special chocolates like pros. They now take orders for preferred designs and make festive chocolates in celebratory shapes — firecrackers for Diwali, trees for Christmas, rakhi for Gamha Purnima and bouquets for New Year

The women got a loan of Rs 10,000 from the Gram Panchayat Level Federation. Within six months, they had paid it back.

The Maa Gayatri chocolates turned out to be bestsellers — replete with peanuts, cashews, cherries and desiccated coconut, among other goodies. The fruit-flavoured chocolates are in high demand during a festival or for a birthday alike.

Business has flourished and the tribal women have now taken another loan, of Rs 50,000. “We are sure to pay it off in a year,” says a confident Sujata Khara, secretary of Maa Gayatri. “We earn a profit of over Rs 70,000 per month on an average and divide it among ourselves after keeping a portion to clear our loan.”

The Indian Tribal Report | Odisha, Chocolates Business,  tribals were making special chocolates like pros

The Self Help Group also takes special orders for innovative designs as per customer preference. And its festive chocolates come in celebratory shapes — firecrackers for Diwali, trees for Christmas, rakhi for Gamha Purnima and bouquets for New Year.

Dash, though, regrets that the market for these innovative and popular chocolates is restricted to Malkangiri. “If agencies like the Odisha Rural Development and Marketing Society lend their support, the business can spread to other districts,” she says. 

Meanwhile, these tribal women continue to lead the sweet life.

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49.4 %
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Tripura Chief Minister Manik Saha on Tuesday said his government is working for the all-round development of the people of the tribal community in the State. He was addressing the State-level orientation programme on Aadi Karmayogi Abhiyan, billed as the world's largest grassroots tribal leadership programme that aims to mobilise 20 lakh change leaders across 1 lakh villages. Saha said steps have been taken to improve the socio-economic condition of the tribal people and stressed that the Rs 1,400-crore Tripura Rural Economic Growth and Service Delivery Project, a World Bank-funded multi-sectoral initiative, is progressing steadily in the State. He also said the government has also sanctioned ₹81.69 crore for five years under the Dharti Aaba Janjatiya Gram Utkarsh Abhiyan for the welfare of tribal people. The daily stipend for a tribal student has been enhanced from Rs 40 to Rs 80, with 34,018 tribal students living in 404 hostels in Tripura. Saha said his government is also contemplating expanding the honorarium given to community leaders
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Bastar’s Famed Tuma Craft On Verge Of Extinction 7 Tribal-linked Odisha Products Get GI Tag Traditional Attire Of Pawara Tribeswomen Losing Its Charm Tuma Art Going Extinct