New Delhi
Numerous corporations and their subsidiaries have established themselves in tribal areas, but Corporate Social Responsibility (CSR) initiatives often fall short of their transformative potential. Focusing solely on building physical structures or creating beneficiaries neglects the larger objective of social responsibility: involving and empowering the tribal communities themselves.
Creating Sensitivity and Involving Tribal Communities
It is crucial to recognize that CSR goes beyond mere compliance with regulations, feels Harsh Chouhan, the National Commission for Scheduled Tribes (NCST) Chairperson. With over 25 years of experience working for the holistic development of tribal people, Chouhan says the need of the hour is to replace the mindset of obligation with empathy.
“Many tribal practices and rituals, although sacred to them, are often misunderstood and judged as irrational or senseless. By working closely with tribal communities, organizations can develop a profound appreciation for their values, which are rooted in gratitude towards nature and the philosophy of interconnectedness. It is essential to bridge the gap between tribal and non-tribal communities, build trust, and organize activities that engage and unite them,” he outlines.
He emphasizes that CSR is a genuine social responsibility towards the communities in which businesses operate and that it is imperative to foster sensitivity among the non-tribal population and transcend the remnants of a colonial mindset.
Fostering Pride, Celebrating Contributions
One critical aspect that the current CSR initiatives often overlook is the importance of instilling a sense of pride in tribal communities. Recognizing and celebrating their rich heritage, tribal freedom fighters, and cultural practices should be integral to our social responsibility, according to the NCST Chairperson, who has worked among the Bhil community at the grassroots level in Jhabua in Madhya Pradesh.
“Neglecting this perspective can create fault lines within communities, which can be exploited to sow divisions. Emphasizing the contributions and service of tribal communities helps counter such divisionary tactics and promotes inclusivity. By acknowledging and showcasing their achievements, CSR initiatives can generate a strong sense of belonging and unity, fostering a more harmonious and integrated society,” he points out.
Educate Tribals and Educate About Tribals
Education is often seen as a means to uplift tribal communities, but it is equally important to educate others about tribal people. Chouhan highlights the need to comprehend the deeply embedded spirituality within tribal communities, as evidenced by their unwavering reverence towards mother nature.
“This understanding should form an essential part of our social responsibility and CSR initiatives. By raising awareness about tribal culture, customs, and values among the wider population, we can break down stereotypes and misconceptions. Cultural exchange programs, workshops, and inclusive educational initiatives can serve as effective mediums for fostering empathy, eradicating biases, and promoting social upliftment,” he avers.
Chouhan, with his extensive experience and firsthand understanding of the challenges faced by tribal communities, calls upon businesses to redefine their approach to CSR.
“Instead of viewing it as a mere compliance exercise, we must embrace CSR as a genuine social responsibility towards the communities we operate within. By engaging with tribal communities, fostering sensitivity, celebrating their contributions, and promoting cultural understanding, CSR can become a powerful catalyst for inclusive development. It is through empathy, unity, and appreciation for diverse cultures that we can create a positive and lasting impact, ensuring the holistic upliftment of all sections of society,” he says.
(The writer is currently serving as Consultant, NCST)
